Read this article in DeutschThe year 2009: I scrol through Lookbook, the biggest platform for bloggers to show their streetstyles. Before Instagram the site was quite big, bloggers like Chiara Ferragni – at that time still a nobody – posed their first looks there. And I let myself be inspired by them. Most of all, I loved a blogger named Bebe Zeva who had a fashion blog before it was cool to have a fashion blog. In the prehistoric times of the fashion blogger bizz it looked quite different in the blogger landscape. Bebe’s successful blogspot blog Fated to be hated was so unpolished that you would take it less seriously today. But that was precisely the charm, even then. Your concept? Simple pictures of her crazy outfits, always photographed at home in front of her sofa in Las Vegas. As good as no blog, simple website with black background. She wrote poetic and thoughtful lines that touched me every time. There was never any reference to the pictures.
Texts about outfits are boring
Do you, dear readers, really want to read the babel about the x-th new jeans? Texts about outfits are often incomprehensible. You see the outfit so, why should bloggers torment themselves to complete their recommended minimum number of 300 words about it? This reminds me every time of these bad essays in my school days, when I had to stretch texts with difficulty to achieve the minimum number of characters. “Effie’s necklace, the necklace that belonged to Effie, Effie had a necklace.” Sure, sometimes there are already interesting or funny anecdotes to outfits, but mostly not.
Do pictures and text need to match?
Beautiful pictures are missing a meaningful text and a meaningful text lacks beautiful pictures. Does not this sound like pot and lid? On this article of my Sunday Thoughts series have reacted many confused. I write about the fact that readers are not friends and at the same time show outfit pictures of me on railroad tracks. Perhaps entitled, some responded with a “huh?”. It is a concept that I know not only from the bloggers Stone Age and Bebe Zeva. More and more often, I noticed in various fashion blogs that streetstyles are rather casually shown to texts with strong statement. At best, the pictures lean somewhat to the appropriate topic – in my article on the quirks of the Berliners my streetstyle photos did not disturb anybody, because they were shot in the Berlin subway. Also, it is nice if the photography supports the Mood, which emanates from the text. Pensive text, dreamy pictures. Perhaps this is the ideal case, but personally, in the role of the blog reader of other blogs, also like the mix: If inspiring images are accompanied by a thematically different, but very interesting text.
Existential thoughts and glitter high heels – Why not?
I have decided to go further in this direction. Because I like to write about my thoughts and experiences, which also read more exciting than any outfit description. Spark & Bark should become more personal and moving, but still remain a fashion blog. What images should you post to an article that is about blog readers? Without strong visual stimuli, blogs are more boring.
Outfit posts are dead
Perhaps the old concept of fashionblogs has also been lost: The concept, in which pure outfit photos are posted and these are the sole content of the article. No trend analysis, not even a look, but pure OOTD images. Because they are now on Instagam. Instagram is the new source of visual inspiration and blogs now have to offer something more than just that. Anyone who posts a post would like to read something. And certainly not my shopping report on the super great girls’ day with Sandra and Hanna.
You get the cropped “Dogtown” sweatshirt by The Ragged Priest here. I also tested white eyeliner. The Nikes are vintage.
More of Rae’s beautiful photography: @RaeTilly
In order not to be completely exposed to the Click Bait and to get back to the title: You read OOTD great philosophers here, my OOTD you see and lemonade is made from lemons, sugar and water. A little ginger when you’re fancy. Here you go.
I would be interested in your opinion: Do you like to read texts about outfits? How do you find thoughtful texts about fashion photography?