Read this article in DeutschToday was a really exhausting day. You always think it would be so relaxed to be an influencer, but I just needed hours to unpack all the packages of my collaborations! “- writes a self-proclaimed” influencer “under one of her Instagram posts in the light pink color scheme. Oh yes, the hard life. You thought it was difficult at Christmas! The seamstresses in Bangladesh should be nice and quiet, the fashion bloggers got the hardest job in fashion bizz.
Okay, the blogger challenge is perhaps less about finding time to unpack countless packages. Nevertheless, the fashion blogger work is often underestimated. This is not due to the risk of breaking a nail on the goodie box. There are completely different hurdles.
(This article was translated from German with Google Translate)
For some mutual exchange, I met the Indian fashion blogger Tessa from Vogueparadiz – and asked her about the topic, too.
“Blogger are talentless”
People are quick at just judging the bottom line and not acknowledging the work behind it. It is not easy to maintain a blog single-handedly. Apparently common opinion: “Bloggers are talentless”. It’s easy, just a few pictures and that little bit of text, right?
No. I learned almost as much while blogging as when studying. To plunge myself into the blogosphere five years ago was the beginning of a long self-study. CSS, HTML, photography, post-processing, visual concepts, finding your own aesthetics and voice – it was a long journey. I had to teach myself how social media marketing works and how I can use social networks for myself. Nothing works according to manual, every blogger has to try for himself what works and what does not. Trial & Error. On Instagram alone, I reinvented myself several times over the space of two years. Creating a blog is like creating a corporate identity for your person. Add to that annoying bills, negotiate, find cooperation partners, make taxes. We bloggers are writers, photographers, image editors, content creators, models, social media marketers and above all self-employed. Blogging requires a combination of skills – does that sound talentless?
This is what Tessa says about the challenges of fashion blogger work:
“Blogging can be very tricky since it’s hard work. You have to keep yourself updated and you need to have very good communication skills. It takes time to build a space between other existing bloggers. You need to be unique and should be able to define your own personal style. When you are the only one responsible for your blog, you are the only one accountable. The rise of blogging in the couple of years has increased tremendously, so the competition is huge. To survive in the industry you need to be very efficient. Only good content can make you survive.”
Fashion blogger work – nothing is simply given
“You bloggers have it good, I want stuff for free, too” – the sentence has certainly heard every blogger on several occasions and we roll it always collectively eyes. Every time you write this sentence in the post of a blogger, a baby cat in China gets AIDS. Next time think about it, if it itches your fingers to write such a comment. It does not do that – for the Chinese kittens.
Apart from a few goodie bags and little things: as with any other job, fashion bloggers work. If I receive a product and get paid to post it on my blog or Instagram channel, it’s not a gift. It’s not even a good deal in comparison. I could also do a secure and well-paid office job: In the working hours I need to work off such a cooperation, I would earn enough to buy the product five times.
After all, a large part of the work already consisted of building up a reach that made sense of cooperation. That can take years! Imagine a job offer that says that after a few years you might see the first Euros.
You do not wake up in the morning and you suddenly have 50k Instagram followers or clicks on the website.
You have to get there. Then you have to keep it up. Not every post may be advertising, otherwise the laboriously built follower numbers are also quickly gone. Even with German top bloggers like Caro Daur or Fashion Hippie Loves, on average only every third post on Instagram is marked as advertising. Each post in between is usually work that is not remunerated.
There is no vacation and no security
Getting cooperations is harder than you think
You do not post three interesting articles and then have to hide under the desk, because the phone does not stop ringing because of co-operation requests. Rather, you may look forward to years of blogging about being able to “tap off” a few “free” bikinis – in exchange for three posts on Instagram and two blog articles of course. Yeay! I love to get things for free! In fact, that kind of – I’m saying spam – has increased. Every company now understands the importance of influencer marketing and wants bloggers to advertise as much as possible for as little compensation as possible. What collects as part of brazen offers in my mailbox, is absolutely absurd and clearly worth an article in itself. Worst of all, some bloggers do not know their value and agree. If you do not want to accept the often incredibly brazen offers from agencies or brands, you have to go on a quest yourself. Send media kits around, create individual pitch for any potential cooperation. Put hours of work into the application alone and then pray that there will ever be an answer.
Really good cooperation requests do not necessarily come to you regularly flapped – all this is work.
Why are fashion bloggers constantly being underrated?
You live for the image. The job is to shoot those perfect pictures that look like they’re taken in the twinkling of an eye. Products are seemingly effortlessly presented, but what work is behind a blog article? What is the effort behind an Instagram post? Just because it looks simple does not mean it’s easy.
First and foremost is image creation: each shoot requires planning and coordination. For the photos of this post, I have long planned a meeting with Tessa and we have organized Max Power as a photographer, whom we met at our desired location. The three of us did not even stumble over each other at Aldi at the box office and spontaneously shot some pictures next door. The shoot alone took hours. Nobody mentions the 50 attempts behind every beautiful picture. The time it takes to retouch and upload or promote the article. What an effort it is to communicate with the cooperation partners. Everything for a few pictures that could not look more relaxed.
It’s practically the essence of fashion blogging to make everything look easy. No wonder people actually believe it.
Behind every article about pretty braided hairstyles sits a person in an oldl hoodie and messy braid who just wrote four hours without eating or drinking. I think it’s good that even top bloggers can see through what’s behind the show. Small example: This post by Caro Daur. This is the reality.
And honestly, if it were so easy to be a fashion blogger, wouldn’t everyone be a fashion blogger?
Psst: Over at Tessa you can see our second set together!